Today, one of the most important digital marketing channels to increase site traffic is the use of social media marketing. Definitely, Instagram is one of the most important of these networks, which has a special place among Iranians. But using Instagram hashtags is one of the most important marketing tips on this network, which is less addressed in principle. In this article, we will introduce you to 10 Instagram hashtag strategies to increase the user interface rate.
Pay attention to your own research
Research on hashtags is important before use. The more purposeful and relevant your hashtags are, the better your chances of reaching the target audience that interacts with the content of your post.
Depending on your goals, there are different types of research to find the best possible hashtag on Instagram.
Here are some effective ways:
Researching related topics is the best step you can take to begin researching the methods that are relevant to your business line (the keywords you have recently used are the best steps to start researching hashtags).
In the Instagram app, click on the magnifying glass icon, then select the tags from the drop-down menu and enter your hashtag in the Instagram search bar.
The result of each search shows all the hashtags that are relevant to the hashtag you searched for, and this gives you an idea so you can use more hashtags to interact with your contacts.
Research your target audience
Instead of putting random hashtags at the bottom of your Instagram posts, take a more targeted approach to increase your follow-up. Find out what hashtags your audience has been using recently and put them in their posts (make sure you only use hashtags that are relevant and include keywords that users are looking for in your business).
Look for leaders in your industry
One of the most effective ways to find hashtags is to follow influencers and businesses to find your target audience and see what hashtags they use. You can probably add some new hashtags to your repository.
There is a lot of research on the number of hashtags that should be used in each post to increase engagement. Depending on which article you trust, the hashtags range from 5 to 30. Some seasonal marketers swear that they use a maximum of 30 hashtags per post, but analysts have found that using eleven hashtags per post to increase interaction on Instagram is an optimal number. The truth is that the key to success in Instagram hashtags lies in their strategic use, whether you decide to use three hashtags or thirty hashtags.
Use special daily hashtags:
Daily hashtags provide a way for you to interact with your audience on a daily basis, interacting with them in a coherent manner, and maintaining a long-term relationship with them.