Everything we do in marketing, especially digital marketing, is aimed at attracting customers and increasing sales. Therefore, when starting a business and entering a store site, you need to have a team of consultants so that you can bring more customers into the business step by step by analyzing customer requirements and implementing appropriate marketing strategies. have been able to outperform your competitors and generate significant sales. One of the most important strategies influencing customer attraction and thereby increasing sales is the discussion of push and pull strategies in marketing. Stay with us in this article to introduce you to this strategy.advertise my website
Definition of pull strategy in marketing
In general, the pull strategy is actually a type of strategy that can increase the customer's motivation to buy. For example, say you offer special discounts on your services on various occasions or use a buy-one-two-one strategy. When people know that some brands offer such discounts for their products, people are usually encouraged to make purchases if they are satisfied with the quality of their services and products. In fact, the purpose of pull marketing is to increase customer confidence in a particular brand and, as a result, increase product sales.
Definition of push strategy in marketing
The opposite of a pull strategy is a push strategy. This way, instead of communicating personally with customers and trying to attract them to your brand, you go to wholesale companies and marketing channels. For example, if you are involved in the production of paper towels, if you consider reasonable prices and special discounts for these products, wholesale companies will come to you to buy most of your products. Of course, when your product hits the store, the company spontaneously and unintentionally market and promote your product.
The most important advantage of pull marketing
As you know, in pull marketing you are in direct contact with the customer. Therefore, the main advantages of these methods are:
You can directly interact with the consumer or customer and know their opinions. This will have a profound impact on the progress of your business, as you can better uncover customer needs and adjust your services to meet those needs.
With the help of a pull strategy, your chances of getting loyal customers in a short time will happen much faster for you because you have more interactions with your customers. As a result, your sales and marketing system will also increase. Remember that loyal customers are a type of salesperson for you because they tell friends and acquaintances about your products and services.
Strategic traction in marketing also helps to market your product
important advantages of pressure strategy
For this method of marketing, you need the help of wholesale companies. In summary, the most important advantages of the pull strategy are:
In the short term, you can improve the quality of your products and increase your sales because your products will be distributed quickly among companies and you will receive a large amount of customer feedback.
Since in this strategy you have a direct relationship with wholesale companies, so that in a shorter time you can expand the scope of work and find many companies. So with this, your sales will increase every day.
On the other hand, communicating with your product distribution and marketing channels will help people to know more about your products than before.
Which of the two pull and push strategies is more appropriate?
Now the question arises for you, which one should we use for marketing our products between the two strategies of pull and push? Pull strategy focuses directly on customers, while in push strategy, we go to distribution channels and wholesale companies. Our suggestion is to act with both strategies in marketing, especially in digital marketing, because in this case, you will achieve the best results in a shorter period of time and increase your sales. On the one hand, direct interaction with customers makes you aware of their needs and measure their satisfaction, and on the other hand, communication with distribution channels increases your sales and even helps in branding. Therefore, our suggestion is to pay for both strategies and use both at the same time.