If you want to use hashtags on Instagram, there are two basic uses, one is to show the photo and secondly, putting Instagram hashtags on images will help you get found on Instagram.
What is a hashtag and what is its use?
Hashtag on Instagram is a way to categorize images with keywords on Instagram. Hashtag is actually a birth certificate information to find you on Instagram. Adding hashtags to images is searching for your images on Instagram.
As you know, in addition to username, users can also search for tags on Instagram, and putting hashtags on Instagram will help you to see the images you share on Instagram in searches. And your page will be exposed to new users and the number of your Instagram followers will increase.
Search for trending hashtags related to the content of your page
One of the most important things you should do about hashtagging on Instagram is to find trending Instagram hashtags that are related to your business content. You can see them on different sites on Google.
After familiarizing yourself with these hashtags, now it's time to see which of them are most related to the topic of your page and more precisely, to the topic of each of your posts. In fact, hashtagging on Instagram is a precise, principled and delicate task. Some people have a fixed number of hashtags and copy them under all their posts.
This will not help your posts to be seen in the long run. Treat this like an expert. Constantly search for hashtags related to your page and use the most appropriate ones under each post and in each story to get the best possible results.
Be aware of prohibited hashtags
Do not use hashtags related to inappropriate content in your posts. This will not help the visibility of your posts. When the user searches for such hashtags, the top posts related to that hashtag will be displayed. But other posts in such hashtags are not shown to the user. Therefore, do not use prohibited hashtags in your posts with the aim of increasing followers on Instagram.
Use the Instagram search function:
Enter a keyword related to your brand in the Instagram search bar and then select the hashtags bar. Instagram will show you a list of all hashtags with this keyword, as well as a number of posts tagged with it. A large number probably means that there are a lot of people following that hashtag, it also means that there is a lot of content in it and your posts may get lost among them. Try a combination of popular and specific hashtags to find the right spot for your brand.