How Do You Analyze Hashtags In Social Media


Hashtags In Social Media is not only a way to create content, but also a platform to create conversations. One of the best ways to get your company into this platform is to learn how to use hashtags on social media.

For our article on the best hashtag strategies for social media, we analyzed over 65,000 social media posts to find the best number of hashtags and the best hashtag length for Twitter, Instagram, and Facebook.

Hashtags are created by using the (#) sign before any word, term, or group of letters that link to a live feed of all social media posts that use the same hashtag, on the same social platform.

In fact, not all social media use these hashtags!

Three of the most widely used social media platforms that have hashtagging capabilities are Twitter, Instagram, and Facebook, which we will focus on in this article.

Why are hashtags important?

Hashtags are used in marketing to drive your social media posts into topical feeds, which can attract a large number of people, beyond your existing followers.

For example, by using the hashtag #marketing in a tweet, the tweet will not only appear on your followers' home page, but also in the #marketing hashtag feed on Twitter.

For events, marketers use hashtags to create a new conversation with their followers around specific events.

Using hashtags on Twitter

Social media marketers on Twitter use hashtags to create regularly scheduled Twitter chats or conversations around a specific topic.

Generally, using one or two hashtags on Twitter is enough.

Using hashtags on Twitter makes your tags more accessible when searched.

It can also help your users find conversations more easily.

Using hashtags on Facebook

When you want to get more exposure to your Facebook posts, using hashtags may help more.

On Facebook, it doesn't really matter if you use a lot of hashtags.

It is usually recommended to only use one or two hashtags on this network.

More than this will make you look unprofessional and likely annoy those who read your posts.

The posts that you want to get more views should be published as a public post, and this will make it easy for anyone who is interested in the topic specified in your hashtag to find your post.

Using hashtags on Instagram

On Instagram, using more hashtags often leads to more engagement.

To get the best results, it is recommended to use ten or eleven relevant and popular hashtags in the posts.

You can actually use as many as 30 hashtags on Instagram.

Use the search box to see what hashtags your competitors are using on Instagram.

Since this is the best platform for different hashtags, try different types of hashtags and use them in posts, photos and comments.