Instagram Hashtags How Many Should Be Used


Hashtags on Instagram, while they can help your Instagram marketing strategy, they also have the power to ruin it! If you use them correctly, your posts will be seen by more people who are interested in your content (products, brand, etc.).

But if you don't use hashtags correctly, you will probably hurt your page. In this way, you lose your potential followers and get penalized by Instagram algorithms. For the optimal use of hashtags on Instagram, you need to know exactly how they work so that you can determine how many hashtags to use on Instagram!

Maybe it's better to talk more specifically about the number of Instagram Hashtags and how to use them in posts, first of all, what is a hashtag? However, you probably already know the answer to this question.

A hashtag consists of a combination of alphabets, numbers, or emojis that come after the # character; Like #Sabavision. Hashtags are used to categorize a content, which makes it easier for other people who may be interested in this type of content to find the desired content.

Hashtags are clickable. Anyone who clicks on a hashtag on Instagram will enter a new page where all the posts containing that hashtag will be displayed.

Using hashtags is very effective in expanding your audience on Instagram and makes more people see your content. When you use a hashtag, your post will be placed and displayed on the page related to that hashtag. If you use a hashtag in a story, that story may be displayed in stories with related hashtags as well as the page of that hashtag.

People can also follow a hashtag on Instagram. This means that if people have not followed your page, they can see your posts in their timeline.

Hashtags on Instagram are one of the best ways to build an online community and encourage people to engage more with your brand. For example, after the creation of corona restrictions, in 2020, the Instagram page of the Nike brand in Los Angeles (Nike LA) used the hashtag #PlayInside in its posts to show people who were doing sports at home, and in this way, it was able to Make the hashtag trend as a community on Instagram.

This is a question for which different answers can be found in social networks and everyone gives an answer to it with their own thoughts and experience. This question itself causes other questions: should I use only 2-3 hashtags or is 30 hashtags better? Or is it even worth thinking about and caring about?

By examining more than 18 million types of Instagram content, including video, rails, and stories, the Later site searched for the answer to the important question of how many hashtags we should really use on Instagram.

One of the famous user accounts on Instagram in the field of content production called Creators, which has 8 million followers, says that it is better for users to use 3 to 5 hashtags.

This number becomes surprising when we know that one of the experts in social networks named Lucas O'Keefe clearly stated that it is better to increase the number of hashtags used on Instagram to 8 to 15 hashtags.

As Instagram continues to expand its analytics and SEO tools, it makes sense that it wants its users to have a dream experience with fewer but more relevant hashtags. This will help Instagram categorize your posts more accurately and recommend them to your audience in suggested posts like Reels.

Also, it gives Instagram the ability to detect spam hashtags; Because in many cases, users also use irrelevant hashtags in order to use all 30 allowed hashtags.