Almost more than a year has passed since the launch of Instagram Reels Hashtags in the countries of the world. We all know that video content is very influential. Since people have a short attention span; Therefore, introducing a feature that allows users to create and share short video clips (without having to use TikTok) certainly seems like a good way to go.
What is Instagram Rails?
Instagram Rails is a video feature that allows users to create entertaining video content. For example, it allows users to record short video clips that they can add to their Release Highlights or Stories and Explore feed.
Clips can be anywhere from 15 seconds to 30 seconds and can be edited with music or audio clips, as well as made attractive with fun elements like Instagram stickers. If you don't want to use the video clips you record in real time, it also allows you to use pre-recorded videos from your device.
This Instagram feature works very similar to Tik Tok. Its features and editing tools are similar to Tik Tok. Additionally, similar to Tik Tok offers, your releases will also appear on other users' pages.
The only real difference is the length of the video content. With TikTok, you can upload up to one minute of video, while Instagram limits it to 30 seconds. Tik Tok is more popular among the younger generation, while Instagram is favored by older people.
What are the benefits of Instagram Rails?
Instagram Rails are very important for increasing brand awareness when using social networks because they increase user engagement with your content. Since video content is usually more engaging than other types of posts, it will also help you capture the attention of your target audience to help grow your brand.
In general, Instagram Rails are another way people can use to interact with your content. Plus, since you can edit previous videos (even user-generated content), it doesn't add to your work.
Instagram Rails doesn't limit you to just your own followers because by appearing in separate rails on your Instagram profile and feed, (if you have a public account) you'll be seen by more people in Explorer and thus you can see your followers. increase and attract new audiences.
How to make Instagram rails:
In short, this feature is very easy to use. Click on the plus sign in the upper right corner and go to the "Reel" option at the bottom of your screen.
You can prepare reels as a series of clips to be recorded individually, or record them all at once. You can also upload an existing video from your gallery.
You will then see a number of tools on the left side of the screen that you can use to create your video. These tools include:
Voice
With this feature, you can search for a song through your Instagram music library or use your voice. If you're looking for a more specific feature, the platform recently allowed its users to search for the voice they're looking for using the Instagram Rails search box.
Music is one of the key elements of Instagram Rails and you can find the right music for your video.