Announcing More Access to Checkout on Instagram and New Tools for Businesses with Shops


Many pages introduce their products or services online and tell users and followers to visit the store website to buy the products or services.

The Instagram Price Tag helps you to show users and followers product information on Instagram as well.

Facebook is announcing several new e-commerce features both within the main Facebook app and on Instagram.

we began testing checkout on Instagram with a few partners, allowing people to buy products they discovered without leaving the app.

We are excited to announce that checkout on Instagram will be available to all eligible U.S. business and creator accounts with a Shop in the coming weeks.

Checkout on Instagram is a seamless and secure way to sell your products directly on Instagram.

Businesses can open up a Shop with checkout on Instagram using Commerce Manager or integration with platform partners like Shopify and BigCommerce.Instagram will support more platform partners soon.After enabling checkout on Instagram, businesses can enjoy benefits like reducing friction in the path to purchase and gaining access to other shopping tools, such as shopping from creators (the ability for creators to tag your products in their posts), additional ad products, and signals, product launches (the ability to notify people of your upcoming launch on Instagram), and live shopping.With checkout on Instagram, businesses can truly leverage the full ecosystem of Instagram Shopping features to build experiences that drive awareness and transactions all in one place.

The company has also been testing a live shopping experience, where businesses can show off products in a live video, while consumers can browse the highlighted products and make purchases.

Instagram Live Shopping should now be available to all sellers using Instagram Live Shopping in the United States.

We also want to help reduce the cost of doing business during this tough economic time, so we’re waiving selling fees for businesses that use the checkout on Instagram through the end of the year.

Facebook has launched several updates to its shopping experience for both Facebook and Instagram today.

After debuting “Facebook Shops” back in May there is now a dedicated section in the app for shopping while Instagram is opening up its Checkout and Live Shopping features to all sellers in the US.

Today’s changes also bring new tools to help businesses with e-commerce.

Also, Instagram’s introducing the ability for checkout-enabled businesses to sell products through Instagram Live.

Live shopping lets people purchase products in real-time when they are inspired by a brand or creator’s live video content, opening up a new shoppable channel for businesses.