It’s interesting to know that as time goes by, more & more marketers start using Instagram because there is a varied audience for all sorts of businesses on this social network.
According to Instagram reports, over 80% of users Follow at least one Business Page; but note that we said at least one Business Page!
This means that a user may have been following the Business Pages of their favorite 10 business, and this fact multiplies the importance of using Instagram for Business Marketing.
So, Instagram has great potential for product and service marketing for a variety of different businesses!
You must of course bear in mind that many internet-based businesses try to use Instagram to market their business online, but they fail!
There are many reasons behind this, but the most important reason is the lack of attention to the experiences and failures of others.
In fact, in order to have a profitable strategy, you must pay attention to the failures of businesses that have failed on Instagram.
In this article, we are going to review 10 examples of Top Instagram Brands and assess the reasons behind their success!
If you are intending to use Instagram as a marketing network, I suggest that you review these 10 examples carefully and implement their solutions and approaches on your own Instagram page.
The Nike Brand; Attracting Emotions and Increasing Users’ Confidence
You must have heard the Nike brand name or even used its product!
It is interesting to know that this brand is one of the top brands on Instagram that has attracted 92.3 Million Followers.
Certainly, this brand has a great marketing team that is able to attract users and followers well and thus increases sales rates.
It’s interesting to note that among the top brands of Instagram, this brand has been ranked #3 in this social network in terms of User Interaction.
On the other hand, the brand operates in a highly competitive market (shoes and other popular products); but how has it managed to attract such a large number of followers amid this competitive market?
This brand is well aware that users are faced with a large amount of direct product advertising in the market for sports products such as sports shoes!
So instead of directly advertising its products, it shares Posts that create a positive and satisfying feeling in users.
On the other hand, the Nike brand shares Posts that give users self-confidence and develop a sense of satisfaction!
The secret behind Nike’s success is that it creates a positive feeling in users and that this sense makes them believe that they can achieve their dreams by buying Nike products.
Nike focuses more on motivating users and less on promoting products directly through its page.