While surfing through Instagram pages, you probably have encountered pages that do almost the same kind of business as you do.
These pages are exactly considered to be your competitors!
From now on, you have to go to a full-scale war with your competitors on Instagram!
So you have to prepare yourself. But how?! By using Competition Analysis on Instagram!
This means identifying your competitors in similar businesses and evaluating their strategy to expand and improve the workspace on social networks.
If you do this analysis correctly, you will find the strengths and weaknesses of your competitors on Instagram and use them to expand your business.
Right! We have now been introduced to the concept of Competition Analysis. But how is it done?
The easiest thing is to pick up your mobile phone, log in to your Instagram profile and find your competitors’ pages!
In this case, you have to be a little curious and monitor your competitor’s activity carefully!
But if you want to be more professional, follow along with our article, and we will teach you the tricks and know-hows of competing on Instagram.
If you, like many others, have chosen Instagram for your business marketing, think about analyzing your competitors as soon as possible!
To do this, you first need to know the companies, industries, and businesses associated with you and your business and know what they publish on their Instagram profile pages.
The next step will be to collect and classify information about them. Join us for a thorough review of these topics.
Step One: Identifying an Opponent
Nowadays, nothing remains hidden!
With the advent of communication technologies such as the Internet and cyberspace, it is easy to find much information related to corporates and businesses.
Some of your Instagram competitors may also have an advertising website or weblog as well as their Instagram profile page.
How can we access them? With Google, of course!
By searching for keywords related to your business on Google, you can find many similar companies worldwide and access their website.
Of course, choosing the correct keyword type is also very important. The more specialized these keywords are, the better your results will tend to be.
In this section, you should take a peek at your opponent’s profile page on Instagram!
Need to know what they’re looking for? Which carriers do they follow? Probably the person who is your target is also your rival’s target!
So you can meet your other competitors by visiting the following section of your opponents’ profile page
You have probably been able to identify many of your Instagram competitors using the two methods mentioned above.
Most definitely not!! So it is best to write a final list including four or five competitors and carrying out your Competition Analysis according to them.
Second Step: Gathering Information for Competition on Instagram
After identifying your competitors on Instagram, you need to gather information about them. But what information is important to us?