In business, you have to command your army to overcome rivals, too, which means having a strategy.
Of course, in this article, we are not going to talk in detail about the strategy, the subject of this article is the Content Production Strategy on Instagram, but before addressing the issue of content production on Instagram, we need to talk a little about your purpose of being on Instagram.
What exactly is the purpose of your Instagram account? Well, of course, the answer for many of you is this: To earn or increase income.
But this is the result of your presence on Instagram, not your goal. Of course, we are all ultimately looking to make money and increase revenue, but we may be looking for this result on Instagram differently.
As you can see, these three people were all active in the field of decor, but each of them came to Instagram with a different goal, although in the end, all of them will earn more money.
So you need first to determine your main reason for being on Instagram so that in the next step, you can also determine the strategy of producing Instagram content.
You set your goal on Instagram, and you know exactly that you came to Instagram to sell the product, for example, and you want to be an Instagram store.
Well, your goal is clear, but with what strategy do you want to achieve this goal?
What is your Instagram marketing strategy?
So I ask the question again, your goal was to sell on Instagram and be an Instagram store, so:
what strategy do you have to produce content to achieve this goal?
Are you looking to make a video?
Looking to produce educational content?
What kind of content do you produce?
Who is your audience, and what content is right for them?
So the content production strategy on Instagram means knowing your audience and what they need, knowing your goals for being on Instagram, and knowing what kind of content will get you closer to your goal, and ultimately based on the type of content you need to address. You set up a content program.
Well, you may be a little familiar with what I mean by Content Strategy for Creating Content on Instagram by now, but it’s definitely not enough.
Here is a practical example of a content strategy to make it very clear:
Goal: I am Martin, a Physical Fitness Expert and bodybuilding expert, and I intend to provide services in this field by earning money on Instagram, such as providing a bodybuilding program, counseling, etc.
Well, Martin clearly defined his purpose for appearing on Instagram.
Now we need to know the required information about the audience. Note that recognizing the audience has its process, which is usually long.
But you need to know as much as you can about your target audience and their needs. The more you know about this, the more successful you will be.
Target Audience: In this example, Martin’s audience is all people looking to have the perfect body.
Of course, they are still divided into several categories. Some are beginners and just looking for fitness, some are obese and only looking to lose weight, and some are at a higher level and want to get to bodybuilding competitions.
Martin can help all these people and even provide appropriate content for all these people.
But Martin wants to work in a more specific field and be known in that field, so he only targets the first and third groups as the main group of the audience, ie people who are looking for fitness and also people who are looking for Bodybuilding is at a professional level.