The Live videos feature on Instagram is one of this social network’s remarkable and unique features that allows you to talk to your users live.
Users are always looking for businesses that provide them with valuable information and products, and if you have useful products as a business, you must also provide users with helpful information!
If this information is transmitted live to users, they will have more confidence in you and can quickly increase your business’s sales.
Using the Live videos feature on Instagram helps you talk to users live, get comments, and answer their questions.
Suppose you seek to expand the number of customers for your business. In that case, this article helps you understand how you can use the Live videos feature on Instagram to grow your business customers!
Why Do the Live videos Feature on Instagram Help Increase the Number of Business Customers?
When you share a Live video on Instagram, your audience can see it live.
Also, if there are any questions or problems regarding your Live video, users and followers can let you know through the comments section; one of the ideas behind sharing Live videos on Instagram is to answer users’ questions!
Many businesses hold Live videos at least once a week to give their customers the chance to address their questions, thus, increasing their popularity among users and followers.
The difference between the Live videos feature on Instagram and other platforms, such as YouTube, is that you can save your Live videos on Instagram, and users & followers can see them for up to 24 hours.
On other platforms, users will only be able to view the Live stream while it’s being posted live, and then users and followers won’t be able to view it unless you manually record and share it on your channel/profile page.
Any business that can answer its users’ problems and questions will gain more confidence, and it will be easier to market its products and services to users and customers.
It is interesting to know that in the past, instead of categorizing Posts on the Explorer page, Instagram used to display the Live video, of which public pages had a great chance to increase the number of their followers.
Here’s a tutorial on three approaches to improving business customers using the Live videos feature on Instagram.
Increase the Live videos’ Appeal on Instagram by Introducing New Products!
The audiences and users of a business are always looking for new products; if your previous products have been fun and appealing to them, then your new products can attract them as well.
Instagram Live videos are not permanent and will remain on your profile page for up to 24 hours (and only if you save the Live video).
So, this is not the ideal approach for a complete product introduction and this purpose; you can use the IGTV on Instagram instead.
But users need something to attract them when viewing live videos; you can briefly introduce your new product and ask them to visit your website or see the IGTV to get more information!
However, you must keep in mind to upload the full product intro video to your website, IGTV, etc.
You can also encourage users and followers to buy the product through your website; because when users see your new product, they become very interested in having it, and this is the best opportunity to sell it.
In any case, you should try to provide users with information about your new product in a Live video on Instagram that will get their interest!
This can quickly help increase your business sales.