One of the most important concepts in internet marketing is Target Audience Persona.
The term is very common and everyone thinks they are familiar with it, but the fact is that the concept is not that simple.
In this article, we intend to examine the concept of the audience persona or customer persona completely and clearly; So if you are looking for articles that know everything about your audience, join us in this article.
Before we get involved with the concept of audience persona, it is better to know the simple meaning of this term.
Every business is looking for its target customers! Target customers are people who would potentially like to buy business products or services.
For example, if you manage a flower and plant store, your customers are those who are interested in flowers and plants.
These ideal customers are called audience persona or customer persona, which is very likely to be purchased from your store.
Your business audience has its own characteristics; These special features help you to absorb them in different ways.
For example, when you create an online ad, You can easily display ads only to the people you want or your business audience based on your Buyer Personas.
Of course, you can’t show your ads to your target audience 100%.
In fact, getting to know the customer and the audience will only help to make your ads more targeted, but it can’t help show your ads to your target customers 100%.
Finally, the audience persona helps you in 3 areas:
- Who are your ideal customers? (Who is more likely to sell the product to them)
- What concerns are there in their daily lives
- What are the challenges facing them?
- How are you encouraged to buy your business products or services?
By finding the answers to the above 4 questions and with the help of knowing the customer and the persona, you can find ways to sell your products.
That’s exactly what many businesses don’t pay attention to and can’t sell well!
Every business has several audiences! In simpler terms, there is no reason for a business to be associated with just one customer.
As an entrepreneur, you can get to know a few categories of your audience by knowing your customers.
By doing this, you will have access to a larger community of your customers and you can increase your sales!
Audiences have different criteria for buying a product from different stores; For some of them, the warranty is important, but for others, the price!
So you can never expect high sales with just one product offer.
By knowing the persona and the customer, you can easily identify their characteristics and provide them with whatever features they expect.
For example, you may offer a good price, but your guarantee service may not satisfy your customers!
Now that guarantee service is important to your persona, you can never experience good sales.
On the other hand, if the price is important to your audience, you will probably have good sales.
Now suppose that in addition to the reasonable price, you also provide good guarantee service to the users!
In this case, you will definitely meet the needs of both groups of customers and you will get a large market share.
The audience persona is sometimes called the customer; Although the customer of a business is the only person who has bought from you, But if you understand the concept correctly, the word customer can also be true.
In fact, the audience persona is recognized by their customers and helps businesses understand their customers well so that they can provide good services to their customers.
Getting to know the customer or the audience is the first step in doing business!
In fact, by recognizing the audience’s personality, you can easily perform all your services and activities according to their characteristics.
However, instead of paying attention to the needs and desires of the audience, many companies only talk about what they are doing!
At the same time, customers do not need many of the things that companies do; Ultimately, many of these things are done without paying attention to customer needs and will not work.
Users go to reputable stores when they need a product or service. This is perfectly normal and every user feels good about reputable stores.
But if we are a start-up, how can we attract an audience? The only way is to gain the trust of the users!
If you want to get to know your persona and attract your customers, the only way to do that is to know the needs of your users.
Once users feel you understand their needs, they are more likely to trust your business.
Because they feel that your goal is to help them and you can easily gain their trust to buy from your business.
Gaining the trust of users requires a fundamental change in the way products or services are presented!
You need more than luck to succeed in the affiliate business. You just have to be more discriminating with the help you render toward other people.
For example, a one-week money-back guarantee can be a great way to gain users’ trust.
Because they are given the feeling that your product will reach them without any problems and they can safely make their purchase.
The audience persona is also widely used to retain business customers. You need to find out what your customers need during different time periods.
In this case, you can keep them satisfied by meeting their needs. In many cases, businesses do not pay attention to this issue and their business customers buy from other stores.
Losing customers to a business is the first and most important step to failing a business!