Adding Links to Instagram Stories helps businesses to transfer their users and followers directly to a specific page on their website.
For instance, suppose you introduce your newest business product or service in a Story and want users and followers to buy it!
By adding the Link to the purchase page of that product or service, you can direct users to that intended page and convert your users directly into potential customers.
Instagram allows some of its accounts to add Links to Stories. These accounts have special features such as:
- Your Profile Page Must be a Business Page. If you are not familiar with Business Pages on Instagram, please read the full guide on Instagram Business Profiles!
- Your Page Must Have Over 10,000 Followers.
If your Instagram page is a Business Page and you have over 10,000 followers, then this feature is available for you.
If you have a lower number of followers, you can increase the number to as many as 10,000 followers using different ways and then use this feature.
Of course, I suggest you use the right ways to attract true followers so that you can turn your target audience into your potential business customers; the chance of users who are not your target audience making a purchase is almost zero!
So, only use methods that lead to an increase in the number of real and targeted followers.
To add a link, you just need to have the requirements mentioned above and follow three very simple steps.
- First Step) Create Your Story!
First, you have to log in to your Instagram profile and create a Story by taking a photo or using the photos or videos on your phone gallery by swiping the page up.
After selecting the desired photo or video you will be taken to the next step in which you can add your intended Link.
- Second Step) Add the Intended Link to the Instagram Story!
In this section, there is an icon that you can click on in order to add the intended Link.
Clicking on this icon will take you through to another page:
In the URL section, you can enter the page Link of your desire; note that this page better is related to your Story!
For instance, if you have an image of a backpack in your Story and you have that product available in your store, you need to provide users with a link that would allow them to buy it.
Your Story can also be about a tutorial shared on the website and you can share the page Link with users in your Story.
After adding your website Link in this section, simply click on the tick located on the right-hand side and that Link will be added to your story.
Once you have added a Link correctly, the background of the icon for that Link will change to white, indicating that there is a Link in your Story.
You should also note that you can only place one Link in each Story, and if you intend on adding multiple Links, then you must create multiple Stories.
- Third Step) Add Other Details to Your Story!
In the next step, you can add other details such as text or stickers to your Story.
If your Link is important and you want a high conversion rate, I suggest telling your users and followers why they should click on the link in the Instagram Story.