Optimizing an Instagram Profile Page For Business Branding


Upon entering an Instagram page, the first thing that draws your attention is the profile picture of that page!

The profile image of that page will initially create a sense of value; for instance, you may get a positive or negative impression of that particular Instagram page.

So the first step to optimizing your Instagram profile is to design or choose an attractive and, of course, high-quality image for your Instagram page; if you are the administrator of a business page, you can use your business logo for this purpose.

The importance of using a symbol is when you use the same logo in all of your marketing channels like the business website, Instagram page, telegram account, etc.

This brings about a type of branding, and users will remember your logo. Also, if you are the administrator of a personal page, you can use your photo, take a beautiful and professional image of yourself, and put it on your profile.

For instance, if you are a blogger or an entrepreneur, you can put your photo on your profile, and your followers will remember your face.

See the following image as an example:

This profile belongs to Alex Strohl who is active in the field of photography; anyone who sees his profile for the first time, even without going through the content of the page, can guess that the page belongs to a photographer and that his page contains photographic content.

So if you intend on using a personal photo for your profile, remember that your photo should clearly reflect your fields of interest & work as much as possible.

This Instagram page belongs to Kori Nikkonen who is active in the field of fitness and training!

This profile image, just like the one mentioned before, clearly shows this person’s field of activity, and both images have been able to demonstrate to the users their owner’s field of activity.

You must also be aware that your profile image is quite high in quality and larger than usual Instagram photos!

Also, to better optimize your Instagram profile, keep in mind that Instagram displays 100* 110-pixel images on mobile but the dimensions change when you switch to the desktop version.

You should also try to make your image a bit larger so that it would be displayed well on other devices such as laptops or tablets.

1. Put Your Business Keyword in the Username Section!

One of the most important things that help optimize your Instagram profile is optimizing the page for user searches!

Meaning that, if users search for your Instagram page, your page will appear at the top of the search results.

One of the most important factors of Instagram, which is considered as almost a basic but fundamental factor, is your name on Instagram.

Whatever your name is, Instagram displays your account based on that same name in the results for searches.

You should note, however, that we do not mean a username, but the name that is displayed to users and followers.

When you join Instagram, your username will be chosen as the displayed name by default!

So, the first step you need to take is to change your name; if your page is related to your brand, you must enter your brand name alongside your business keyword!

For instance, if you are a mobile phone salesperson and your brand name is Alibaba, you can use the phrase Alibaba.

If your users are searching for mobile sales and your page is optimized, Instagram will show you at the top of the results, and if users search for your brand name, which is Alibaba, your name will still be at the top of the results.

1. Mention Your Important Keywords in the Descriptions!

There are important keywords in the different business fields and you can use these keywords to increase the number of your followers!

For instance, if you are into photography and work in this field, words such as photography, modeling, portraits, etc.

will be searched by many users and if you are on top (or very near the top) of the Instagram search results section for these words, you will definitely attract a good amount of visits and thus, greatly boost the number of your followers.

On the other hand, when users enter an Instagram page, they see the profile photo at first glance and read the bio description at second glance.

You need to tell users and followers what content is on your page using keywords related to your field of activity & work!

This will help you attract users in a targeted manner; especially if your page is private, be sure to write about the content of your page in the descriptions section in order to attract users or potential clients & customers.