The cosmetics industry is expected to grow at a breakneck rate, with a recent valuation of £347 billion.
The emergence of the beauty blogger has greatly helped this expansion. These types of influencers are unfamiliar to consumers.
They bring a sense of realism to the cosmetics industry by expressing a genuine, trustworthy viewpoint distinct from the brands.
Top models and celebrities are no longer the only way for beauty companies to market their products.
The luxury cosmetics industry has exploded on Instagram in recent years.
Many high-end cosmetics brands have used social media to build a web of interesting content that tells their story.
The Instagram feed of Aesop is a lovely mix of conceptual painting and product photography.
Color themes allowed for this rare combination of topics, such as art and skincare.
The brand effectively and implicitly shares its narrative, communicates its opinions, and directly connects with its target audience by combining these two topics.
Ayu is a cosmetics company based in Australia that produces fragranced natural oils to help people relax and unwind.
They’ve taken a creative approach to their social media presence.
Their Instagram is styled after a magazine, with a very well mix of product, project, and fashion material.
It’s the ideal formula for softly selling to customers while still amusing and teaching them about the product.
Kerastase’s Instagram campaign focuses on commitment, as shown by its 490,000 followers.
They reuse many browser contents and post influencer videos, so their design isn’t exactly opulent.
It still works, given the brand’s status as a very transparent and affordable brand.
Kerastase, like Aesop, distributes content in “color bursts” – collections of content with a common theme.
Offer Sal is a high-end skincare center in London’s Fitzrovia neighborhood. Their Instagram account is nothing short of spectacular.
The account is beautifully curated with skincare product photos, but the pictures often flow from one color to the next (a recurring theme with professional-looking accounts).
Pink dominates the color scheme, which plays on gender stereotypes. Each Instagram post has been viewed as a blog post, with each adding value to the user.
For example, they talk about the importance of using a sunscreen factor (SPF).