Instagram is one of the largest social networks in terms of users. According to published data, Instagram has about two billion active users who use Instagram at least once a month.
What makes Instagram such a great platform is the ability to upload different types of content. Although the platform initially expanded to share photos, it now allows users to share videos and reels, which has helped it attract a wider audience.
Instagram has now become an inseparable part of the lives of ordinary users as well as businesses. The platform allows content creators and brand owners to create and share content and reach a wider audience.
Instagram feed videos are one of the most popular types of content on Instagram. According to DataReportal, about 69% of Instagram users use this platform to upload photos and videos. Users share their moments, activities, tutorials, arts and more with the help of videos.
No matter why people share those videos, they get a lot of engagement on this platform. The videos you upload to the platform must have at least 30 frames per second and 720 pixels.
This is how Instagram promotes quality content on the platform. Users can upload video files up to 60 minutes with a maximum size of 3.6 GB.
These videos will be displayed in the Instagram feed. So if the user missed any video, they can go to the uploader's feed and check it from there.
The platform also has strict guidelines for video content. If someone violates Instagram's content policy, Instagram can remove content, disable accounts, and impose other restrictions.
Instagram Reels
Instagram Reels is an Instagram feature that allows users to create and share short, fun videos.
The duration of the rails is 90 seconds. Initially, Instagram allowed users to upload rails of up to 15 seconds. However, it first increased them to 30 seconds, and now they can upload reels with a maximum duration of 90 seconds.
Instagram allows users to record and edit Reels using the Instagram app. In editing, it allows users to add music to videos and has a large archive of music and audio that users can choose from for background.
In addition, it also allows users to choose and add effects and text to videos. In short, it also works as a video editor for content creators.
Many brands and influencers rely more on Instagram than Rails because they know they reach a larger audience quickly than videos. Instagram shows rails based on users' interests. Whether you've followed an account or not, Instagram may show you if the Rails are public and match your user's interests and behavior.
This is why most brands invest heavily in Instagram Reels because they know their content can reach their audience without paying for it.
Difference between Reels and Videos
Instagram Reels and Videos are two similar types of content with slight differences. Here are the differences:
period of time
Access to Editing Tools: Instagram provides Rails creators with access to their exclusive editing tools. As mentioned above, Instagram allows users to use the music archive, video effects, layouts and other editing features for developers. On the other hand, feed videos
Engagement: On Instagram, Reels can get a lot of views and reach compared to feed videos. This is because Instagram's algorithms show users Rails based on their interests, and that's how Rails provide incredible reach to brands and influencers.
In contrast, since videos are shown in the feed, not on the explore page, users have to follow a person to access their videos.
How to use Instagram videos?
Whether you're a brand, a regular person, or an influencer, you can use Instagram videos to promote your brand or promote yourself. Consistent effort and quality content can help you reach a large audience in a very short period of time.
Here are some tips to get the most out of Instagram videos:
Get ideas from other content creators
First, you need to analyze how competitors or other influencers are using Instagram videos to promote themselves. To do this, list the top influencers, download their videos, watch them repeatedly and get ideas on how to create your own content and reach your audience.
Although Instagram does not provide users with direct download option, you can download videos using Instagram video downloader.
It allows you to quickly download anyone's content in seconds. Once you have those videos, you can easily figure out what kind of content you need to create to meet your users' content needs.
The primary difference between Instagram Reels and posts is their appearance, creation, and sharing.
While regular posts consist of photos, videos, and text and appear as static images or carousels, reels are short videos and include audio, text, and special effects.
The main difference between reels and posts is how they appear on Instagram and how they are created and shared.
Some of the key variations are listed below:
- Reels are short-form videos that appear on a separate tab on your profile page and the Reels tab on the app. Posts are images or videos that appear on your profile page and the main feed of your followers.
- Reels have a limit of 90 seconds for videos, while posts have a limit of 60 minutes for videos.
- Reels have more editing tools and audio options than posts. You can add music, GIFs, stickers, effects, and more to your reels. Posts have fewer editing options and only allow you to add captions and hashtags.
- Compared to regular posts, Reels offer users a higher level of interactivity. You can respond to comments and direct messages quickly with reels. Posts require more time for engagement.
- Reels are more casual than posts. You can create reels with less planning and production than posts. Posts require more attention to detail and quality.