If you are looking for each of your posts to be as rich and engaging as your followers, be sure to read this article to the end.
What is a hashtag?
If we want to say in a simple and clear way what is a hashtag; We must point out its meaning. In general, a hashtag on social media is a label that is placed on a content in social networks. This tool helps to add metadata (that is, data that provides explanations about categories of data) to social networks. In other words, hashtags, represented by the "#" sign, allow users to easily find and follow a piece of content on social media.
For example, a women's coat sales page uses the following hashtags:
#manto
#Women's sweatshirts
#spring_coat
#Majlesi
coat Now you can look for a beautiful dress among online stores. Just search for one of the above hashtags to quickly see posts and store pages that have a dress.
Types of hashtags
So far, we have mentioned two important types of hashtags, including Community and Niche; Here are some other types of hashtags:
1- Banned Hashtag: Do not use this type of hashtags in posts and stories at all! Flagged hashtags are among the hashtags that have been reported by users as inappropriate hashtags and are currently being reviewed by Instagram.
2- Product-specific hashtag: If you are a blogger and you use products of various brands in your post, use the name of the products of each brand.
3- Location hashtag
4- Hashtag event
When to use hashtags?
Whenever you publish content, you can add hashtags. This content can be a post or a story. If your goal is to be seen more, you should use hashtags. Sometimes you don't need to put a hashtag. For example, stories that have a specific and sensitive topic and you think, will make you feel marginalized. What is the right number of hashtags?
Unfortunately, there is no set rule for the number of hashtags. Some social media experts recommend using more hashtags. Some people recommend that 5 to 10 hashtags are enough. The right number of hashtags largely depends on you and your page. If you can use 30 hashtags related to your post, put 30 hashtags. What hashtags to use?
The most important issue in choosing a hashtag is to consider the target audience. Use hashtags that your target audience is searching for. Change the hashtags in each post. You can also use follow and like hashtags, because these hashtags are used more than 1 million times on Instagram.
Although these hashtags will get you more likes, they will not increase your target audience. Look for niche hashtags. Hashtags that are relevant to your work. For example, if you have a small clothing store, you can use niche hashtags related to your business. These hashtags can be about fashion or online sales.