A Creator Account is one of a variety of Instagram trading (business) accounts which Instagram announced late in 2018 that they were investigating and assessing this type of account on Influencers!
After almost a few months of investigation, Instagram activated this type of account for users who had over 10,000 followers.
Some of the features that make a Creator Account unique are easier account management, detailed page analysis, and Instagram direct messages management.
The difference between this type of account and a regular Business account is that the Instagram Insights section provides precise information.
On the other hand, you can set filters for your messages to separate the inbound important and business messages from spam messages.
Initially, Instagram enabled the Creator Account feature for pages with over 10,000 followers, and this act by Instagram can be attributed to two reasons:
1. Instagram wants to attract more Influencers!
According to many influencers, Instagram is their top priority platform and they make a great amount of money using it.
According to reports, 87.1% of influencers believe that Instagram is the best platform for them, it also provides all the features and capabilities needed for Influencers.
Instagram also knows that influencers have played a very significant role in the growth and expansion of this social network, and wants to satisfy them further and gain their attention by adding some features to the Creator Account feature.
1. Instagram’s Aim by doing so is to Separate Influencers from Businesses!
As you may already know, Instagram’s Business Page feature can be activated by any user; in fact, pages with 100,000 followers, or pages with only 10 followers can easily activate this feature.
By creating a Creator Account, Instagram wants to separate influencers from business-related business pages to obtain accurate statistics regarding its users.
Of course, Instagram is not just thinking about itself and has provided different features for every sort of user!
The separation of different users when converting a page into a Creator Account or a Business Account is quite clearly shown in the following image:
In the image above, Instagram has provided a description for the Creator Account, saying that this type of account is suitable for celebrities, content generators, artists, and influencers; in fact, Instagram wants to give influencers the chance of having more control over users and the activities and interactions on their page and it has been largely successful in this regard.
What Advantages Does a Creator Account Have over an Ordinary Account or a Business Account?
One of the questions that many users ask is whether it’s worth changing a regular or Business Account into a Creator Account?
Definitely YES! The most important thing about managing an Instagram page is that you can analyze the behavior of your followers, and the Creator Account provides you with great capabilities for analyzing your Instagram page.
Some of the features that make this account superior to other types of Instagram accounts are:
A. Providing Accurate Statistics on the Amount of Growth Your Page Has Had
An Instagram Creator Account gives you precise statistics of your page growth; in Instagram Business Accounts, you can only see the number of followers or users that have unfollowed you!
But in the Influencers Account, you can see the impact of each post on the follow or unfollow rate of users.
For instance, if 10 users follow you after seeing a video, that post and the amount of its page growth help will be shown for you.
In your Instagram Business Account, you can only see the age range of your users & followers!
By upgrading your account to a Creator Account, you can view the information of users for each post and know which posts are viewed by which categories of users.
These will help you generate valuable and popular content for your page!